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DeltaCom
This project involved modernizing the visual appearance of the website and rebranding the identity of a leading global telecommunications provider. Known for its engineering solutions that support the Circular Economy, the company helps telecom firms efficiently reduce, reuse, and recycle their equipment.
The redesign aimed to update the website’s look and feel, enhancing its modern appeal and aligning it with the company’s innovative and sustainable approach.
Project Overview
ROLE
UX, UI Designer
CHALLENGE
Updating the website’s design and rebranding to reflect a modern, innovative identity while emphasizing the company's commitment to sustainable telecommunications practices.
TIME
5 Weeks
TASK
SOLUTION
I updated the website’s design and rebranded the company to create a modern, visually appealing online presence that highlights their dedication to sustainability and innovation in telecommunications.
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Redesign the website and rebrand the company.
TOOLS
Figma, Photoshop, Ilustrator
The Redesign Process
PROBLEM DEFINITION
The reason for Redesign
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The company’s website is outdated in terms of visual design and user experience. An old-fashioned website can fail to engage users, leading to a poor first impression and reduced credibility.​​
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The existing branding doesn't communicate the company's focus on sustainability and innovation. Inconsistent branding can confuse clients and fail to transmit the company's core values and mission.
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The website has usability issues, such as difficult navigation and poor mobile optimization.
The goal
Create a modern, visually appealing, and intuitive website that effectively communicates the company's commitment to sustainability and innovation. ​
RESEARCH
Understanding my client
Company Name: DeltaCom Group
Sector: Telecommunications and Circular Economy
General Description: Global company specializing in providing engineering solutions for the telecommunications industry. Their focus is on promoting the Circular Economy through efficient methods to reduce, reuse, and recycle telecommunications equipment.
What They Want to Convey to Their Clients: Commitment to Sustainability, Innovation, Efficiency and Value
Company values: Sustainability, Innovation, Quality, Customer Focus and responsibility
Competitive Analysis
Direct
STRENGTHS
Strong focus in energy-efficient solutions and sustainable practices.
Diverse solutions offerings, including power management and infrastructure solutions.
STRENGTHS
Strong Innovation and R&D making a significant investment in research and development for advanced technology solutions.
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Strong international presence.
Indirect
STRENGTHS
Committed to sustainable development and reducing environmental impact.
Strong international presence.
WEAKNESSES
May be perceived as more traditional and less innovative compared to newer entrants.
WEAKNESSES
High Costs. Premium pricing might be a barrier for some customers.
WEAKNESSES
While strong in technology, may not specialize in Circular Economy solutions for telecom equipment.
STRENGTHS
Extensive experience in technology and consulting services, including sustainability initiatives.
Significant investment in R&D, leading to innovative solutions.
WEAKNESSES
High cost of solutions and services can be a barrier for smaller clients.
Persona profile
To make sure that my decisions moving forward in the process are user-centered, I wanted to have a clear understanding of who DeltaCom users are. I created a user persona to represent who I will be designing for - Meet Alex!
Alex
Man, 43 yrs, Sustainability Director.
“I need reliable equipment and processes that support growth and sustainability within budget.”
GOALS
NEEDS
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Implement eco-friendly practices in network operations.
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Handle spare parts and equipment efficiently, including repair and logistics.
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Use effective solutions to help the network expand and meet increasing demand.
MOTIVATIONS
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Improving how equipment is managed and repaired.
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Keeping the network running well with few problems.
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Using sustainable methods to meet environmental goals.
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Access to many types of spare parts and equipment.
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Detailed Reporting, clear and reporting on equipment status, repairs, and inventory management.
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​Affordable options that provide high quality without exceeding budget constraints.
FRUSTRATIONS
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Delays in getting equipment repaired and back in service.
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Complicated or ineffective management processes that slow down operations.
Sitemap
To start planning the architecture of the application I created an application map to organize the screens in a way that would be logical and intuitive for our user.
Mid-fidelity Wireframes and Prototype
Before working on the visual design, I wanted to first make sure that the design was functional. In order to do this, I decided to create a mid-fidelity prototype which would help me quickly test the design on real users and make any priority revisions before integrating the branding and visual design.
To create my prototype, I first started by creating mid-fidelity wireframes on Figma of the key screens the users would be interacting with.
REBRANDING AND DESIGN
Interface
DeltaCom’s new branding wants to reflect the following attributes: ​
Sustainability, Reliability and Innovation, I worked on setting the visual direction of their branding to convey their unique identity.
Moodboard
I first began by gathering inspiration on Pinterest - looking for different brand elements around their brand attributes. I looked at different things such as color palettes, typography, logos, and imagery to help set the direction of their branding.
Color Palette and Typography
For DeltaCom’s branding, I focused on creating a balance between its sustainable approach, while still maintaining their innovative and technological spirit.
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Different shades of Green:
Dark Green: Represents stability, growth, and environmental responsibility. It conveys a sense of reliability and depth, reflecting DeltaCom's commitment to sustainable practices.
Light Green: Symbolizes technological approach, renewal and innovation. It provides a fresh, vibrant feel that aligns with the company’s focus on innovative solutions and positive environmental impact.
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Black: enhances contrast against lighter colors, making text and icons stand out more clearly. This improves user experience by making information easier to read and interact with.
Graphic Redesigns examples
Before and after the redesign, graphics such as the Circular Economy Service System have become interactive. Each step is now a button that leads to a new page. Similarly, other graphics, like the "Our Locations" map, have been updated to a more modern and professional style, in line with the brand's new visual identity guidelines.
BEFORE
AFTER
BEFORE
AFTER
All projects showcased on this portfolio are the exclusive intellectual property of Yael Benhamu. Unauthorized use, reproduction, or distribution of any content, designs, or materials presented here is strictly prohibited. These works are protected by copyright and other intellectual property laws.
For permission to use or inquire about any project, please contact me directly.